ABOUT US
ABOUT | FAMILY STORY | CORE VALUES
It’s all about the quality—quality seed production, quality varieties, and quality relationships—this was true five decades ago when we first got started and it’s just as true today. We share a common vision to develop, produce, and market solution-based products focused on reducing environmental and economic pressure while building tolerance to specific stresses.​
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Pure Seed is a wholesale company selling warm and cool season turfgrass and forages developed by Pure-Seed Testing. From the development of the varieties to the grower who produces the seed, to the coating, packaging, and shipping of the seed, Pure Seed is a fully integrated family-run business based in the heart of Oregon's Willamette Valley.​​​
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A Rose Family Story...
Pure Seed is a family owned business, founded by Bill and Betty Rose. Bill's passion for agriculture and commitment to quality seeds and integrity set the foundation for Pure Seed's reputation today. Pure Seed continues to be a family-owned business, with their children – Crystal Fricker, Cara Tuggle, and Ed Rose, along with their spouses, Mark Fricker, Scott Tuggle, and Tami Rose. The third generation has also joined the company, ensuring that Pure Seed remains firmly rooted in family values.​​​
Bill Rose, the founder of Pure Seed, Roselawn and Pure-Seed Testing and pioneer in the grass seed industry. Bill was a cattle rancher, grass seed farmer, and a visionary in the grass seed industry. His philosophy of leading with research, quality production, seed services and marketing innovations have impacted the world. His relationships and ideas have influenced countless people from farms to ranches, golf courses, sports fields, and home lawns.​​​​
The Bill Rose Foundation has been formed in memory and honor of Bill Rose. The foundation is determined to continue innovation in the turfgrass industry through support of students and academic research programs across the United States. The mission of the Foundation is to bridge the gap between the academic world and the real-world application of turfgrass research and development.
CORE VALUES
To be honest, reliable, and trustworthy.
To communicate, build trust, and grow together.
To keep high standards in every step of the process.
To value our teammates and work together to succeed.
To be proactive forward thinkers.
Pure Seed is dedicated to develop, produce, and provide grass seed of the highest quality to make a difference in all aspects of use from growers to end users. To do this with integrity, innovation and to be compelled by data all while focusing on building long-term and strategic relationships.